Case Study

No Complaint Tracking at All

January 22, 2026
2 min read

"Successful Product. Zero Complaint Visibility."

The Case

Your service is live and customers are active but complaints are scattered across emails, calls, and WhatsApp. Nothing is measurable, repeat issues go unnoticed, and accountability is impossible. Everything is untracked.

The TIKTING Advantage

TIKTING centralizes all complaints into a controlled system with ownership, history, and resolution tracking.

No Complaint Tracking at All

When Support Runs on Memory

When complaints arrive through emails, calls, or chats, nothing is truly tracked. Management cannot see how many issues exist, who is handling them, or how serious they are. No visibility, no Control.

Technicians work in reaction mode (Constant Firefighting), chasing messages instead of resolving issues. Requests get missed, priorities are unclear, and stress slowly replaces accountability.

This is where the real business risk is involved when untracked complaints are easily forgot. One missed request can damage trust, delay payments, or even cost a client. Without a system, there is no reliable record of what happened, when it happened, or who handled it. Decisions are based on assumptions instead of facts.

TIKTING creates a single, reliable system of record for all complaints and requests.

  • Every request is logged, timestamped, and traceable
  • Clear ownership and accountability for each issue
  • A structured shift from chaos to controlled service delivery

Security Liability

Community projects can linger unmaintained, leaving critical vulnerabilities exposed for months. For enterprises handling sensitive data, this is unacceptable.

TIKTING provides enterprise-grade security with guaranteed updates.

  • Regular, verified security patches
  • Role-based access control and audit trails
  • Peace of mind for sensitive environments

3. The Revenue Risk

Untracked tickets become unanswered ones. A single forgotten complaint can lead to a lost contract, making the cost of doing nothing far higher than the tool.

4. Establishing a Source of Truth

TIKTING means every interaction is timestamped and audited. Shifting from a chaotic helpdesk to a structured service desk supports business growth.

5. Standardizing the Response

Define your workflow. From the first report to the final survey, the process is consistent. No more 'he said, she said'—just data.

6. Data Privacy Hazards

Personal data is often shared in plain text over emails or chat when no tracking system exists. This creates significant GDPR and compliance risks for the organization.

7. The Lack of Trend Analysis

Without tracking, you can't see patterns. You might be fixing the same printer issue 100 times without realizing a permanent hardware replacement would be cheaper.

8. Customer Frustration & Churn

Nothing kills customer loyalty faster than having to repeat their problem to three different people because follow-ups weren't documented.

9. Scalability Roadblocks

A manual process might work for 50 users, but at 500, it crashes. You cannot grow your business's support capacity without an ESM foundation.

10. Management Information Gap

How many tickets were solved this month? What is the busiest time of day? Without tracking, leadership is flying blind when making hiring decisions.

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